She relishes sharing the meaning of the African art and insight about the natural products she offers with her customers, she said. "If you go on the website, you're going to find at least one item that is for someone."Ī 2012 Capital High School and 2017 West Virginia University Institute of Technology graduate, Dudley's connection to African art dates back to girlhood. "We have oils for men, soaps for women, products for both, children's clothing, even baby rattles that have been painted in Africa," Dudley said. "I use my own eye for what I sell, what I'd like in my house, and I'm learning about what other people like. ![]() "I want to meet everybody's needs," she said. She added that her Rooted Imports products are chosen to offer variety - and appeal - to all ages, ethnicities and aesthetics. "Every piece of art we have has its own uniqueness," said Dudley, "and all art is from Africa. Carved, wooden chess sets and other one-of-a-kind pieces are also available. Products on the site range from 100% raw black soap, shea butter, roll-on fragrance oils, beard balms, natural teas, handmade leather stools, children's attire, and more.Īfrican masks and wall décor selections include Makonde Warrior shields made from cattle skin, Maasai totem masks, Ivorian masks and others. The website,, launched recently, and "products are already flying off the shelves," she said.ĭudley said she designed the website to reflect her own personality and who she is: "natural, vibrant, welcoming and friendly." Knowing first hand how difficult it can be finding authentic products, particularly in the Kanawha Valley, Dudley wanted to use her passions and understanding of them to meet the needs and desires of her customers in finding natural skin care products and African artisan décor, jewelry, and more.ĭudley started her online business earlier this summer to reach a broader customer base than a bricks-and-mortar location might, particularly in the present time of pandemic. ![]() ![]() Those attributes inspired the Charleston native and resident to launch her Rooted Imports business. Get the full scoop on KeyKey and Rooted Imports in the article provided by Charleston Gazette-Mail below.ĬHARLESTON, West Virginia - Keymonisha (a/k/a "KeyKey") Dudley has always had an eye for high-quality, natural cosmetic products and a strong heart for her connection to her African heritage and its vast culture. She helped lead the team, under then head coach Jenna Everhart, to a 19-12 finish which marked the best overall record for the program since the 2006-2007 season. In her final season at Tech, the guard finished with a 100 percent free throw percentage and poured in 17 three-pointers. Keymonisha "KeyKey" Dudley, a basketball player who graduated from WVU Tech in 2017, has taken that student-athlete work ethic and put it towards her own Charleston, West Virginia-based business Rooted Imports.Īs a Golden Bear, Dudley was on the women's basketball roster for three seasons, starting her career at Potomac State in 2013.
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